Where Are All the Endorsement Deals for Lorena Ochoa? - FanHouse - AOL Sports Blog

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Where Are All the Endorsement Deals for Lorena Ochoa?

WorldGolf.com's Chris Baldwin makes an observation about the LPGA's best golfer:
The No. 1 ranked player in women's golf garners all the respect of a weekend hacker playing in jean shorts from the major golf manufacturers. Lorena Ochoa does not even have a club deal.

Think about that for another moment. No company pays the LPGA's best player to swing their sticks. There are no glowing press releases sent out by Ping, Callaway, TaylorMade, anybody, when Ochoa wins - and she wins more than anyone else on Tour right now.
Ochoa doesn't seemed much bothered by the snub -- "What can I say? Sad. One thing I see is that they don't spend the money or put the dedication into women's golf. There are so many good players out here that deserve better. In my case, I have really good support back home, and here in the United States, it's hard to get a club deal that is worth it" -- but Baldwin points out that other, lesser talents, are making out in endorsements.

Morgan Pressel looks like she stepped out of a Ralph Lauren commercial, and Michelle Wie is, well, Michelle Wie (even though she has yet to win anything).

But Baldwin also offers this:
You cannot help but conclude it may have something to do with the fact she's Mexican.... Ochoa suffers from dominating while Mexican.
Yeah, I don't buy that. Look, the LPGA is an entirely different animal than the PGA, or most male-dominated sports, for that matter. I mean, there's 'Rule 88' for cripes sake -- something you'd never seen the the men's Tour. To suggest that Ochoa doesn't have a club deal because she's Mexican is, well, silly. She's likable, she's the best player on Tour, she's young, and she's photogenic. (And, as Baldwin notes, she has deals with Lacoste and Rolex. Yes, these are international companies, but so is Mizuno, a club manufacturer ... who has yet to offer her a deal.)

That she's from Mexico is irrelevant. Honestly, do you think young girls just getting into golf are more likely to be Natalie Gulbis fans because a she's a blond-haired, blue-eyed American? Really? How do you explain Wie, a Korean American who has yet to win anything?

Is it peculiar? Sure. But that doesn't necessarily mean there's something nefarious behind it. And if Ochoa continues to play well, all the other stuff will take care of itself. I'm just glad she seems like a good person. Maybe Wie's posse should take notes.

Hat tip: Golf Girl's Diary

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