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MLB Holding Firm on Bonds' At-Bats

Even though ESPN plans on showing Barry Bonds' at-bats heretofore until he eclipses Hank Aaron's all-time mark, they won't quite be shown live. From MLB's release on the matter:

Effective July 20th, Major League Baseball's rightsholders and their affiliated networks are permitted to air up to a 60-second game-in-progress taped highlight, in any programming, immediately following each at-bat of Barry Bonds through the at-bat in which he hits home run #756. Entities permitted to air such highlights are: ESPN, ESPN2, ESPN News, ESPN on ABC, FOX, FOX News Channel, FOX Sports Net, FX, TBS, TNT and CNN.

All other television networks (local, regional or national) are permitted to air up to a 60-second game-in-progress taped highlight of Bonds' home runs #755 and #756 (i.e., only those two at-bats) in any programming.

This advisory does not authorize any live cut-ins by any network or any live or taped highlights by any on-line media.

This makes total sense because the network that happens to be broadcasting the game has exclusive "live" rights to the footage. (For more on this, I'll direct you back to Eric McErlain's piece about media broadcast rights and the like. He's much more well versed on the matter than I am.) Anyways, remember kids: if you're watching ESPN and the network cuts into a Bonds at-bat and the record is broken -- you didn't really see it live. You saw it on a small tape delay.

No biggie, right?

{Release via the Biz of Baseball.}

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