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ESPN Trades Dan Patrick to Sports Illustrated for Rick Reilly: Who Got the Better Deal?

The big news in the sports media world this week is that Dan Patrick, the longtime face of ESPN's SportsCenter, is joining up with Sports Illustrated, while Rick Reilly, SI's most prominent writer, is jumping ship to the Worldwide Leader.

It's not quite the Patriots trading Tom Brady to the Colts for Peyton Manning, but it's a big move for both sides. And just as there would be endless debates, after a Brady-Manning swap, about which team got the better deal, that's a good question to ask here.

From a financial standpoint, it appears that everyone is coming out ahead. Reilly's salary has been reported at $2 million, a significant bump from the already hefty salary he was making at SI. Patrick's financial package is a little harder to figure out, since he's getting a percentage of the revenue from his syndicated radio show, but suffice to say that he's doing quite nicely.

But which of their employers comes out ahead?
ESPN is getting a guy who brings immediate journalistic credibility to its magazine. Reilly has won a bunch of national sports writer of the year awards, and he has about as big a following as any sports writer in the country. On the other hand, there's a large and vocal group of readers who think Reilly is past his prime. And since Reilly will be doing more TV work, and ESPN the Magazine comes out half as often as Sports Illustrated, Reilly will spend less time writing columns, which is what he's best at.

Sports Illustrated is getting a big name who instantly becomes its most famous employee. Tens or hundreds of thousands of people will visit SI.com to listen to the live stream of Patrick's radio show. But the best segments on Patrick's old ESPN Radio show were when he had other ESPN employees on as guests, and that won't happen anymore. Patrick will now be a contributor to the magazine, which might attract a few readers, but frankly, hiring a TV guy as a columnist seems like a step in the wrong direction of SI, which once had the highest of journalistic aspirations.

My verdict: ESPN, and Reilly, are the winners. Reilly's talent is greater than Patrick's and ESPN can use him in more different capacities than SI can use Patrick. A year from now, a lot more people will be saying, "Did you see what Rick Reilly wrote in ESPN the Magazine?" than "Did you hear what Dan Patrick said on SI.com?"

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