I'm on the record as a big fan of the "This Is SportsCenter" series of commercials, but the newest one, featuring a dunking cockatoo, left me a little disappointed:
The thing that makes this commercial fall short of the great "This Is SportsCenter" commercials, in my view, is the lack of a famous athlete or even famous mascot. The commercials are at their best when they give us the utterly ridiculous juxtaposition of LaDainian Tomlinson sorting mail or Tony Romo having a party at ESPN's headquarters or LSU's mascot stuck in a tree. The dunking cockatoo isn't a recognizable figure in our shared sports consciousness and therefore isn't as funny.
Previously on FanHouse:
The Hilarious David Ortiz SportsCenter Commercial
David Wright Keeps Secrets From the Demon Deacon
Dan Patrick's Best SportsCenter Commercial
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New 'This Is SportsCenter' Commercial Features Cockatoo but No Athletes
Posted Feb 25th 2008 1:30PM by Michael David Smith
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Reader Comments (Page 1 of 1)
2-25-2008 @ 1:46PM
JW Stringer said...
I agree with your stance. This is not the first weak one they've produced though. There have been others.
Reply
2-25-2008 @ 1:53PM
Tdhedrick said...
I thought it was pretty funny.
Reply
2-25-2008 @ 2:04PM
jerry said...
It makes sense - in many ways Sportscenter is more about the anchors than the athletes, so why shouldn't the ads follow suit?
Reply
2-25-2008 @ 5:05PM
RM said...
Yeah, I didn't find it to be nearly as funny as the Richard Simmons spot. Maybe the spot with Stephen King helping John Anderson with his scrpit or even better yet, Colorado Rockies outfielder Matt Holliday cleaning the men's room while whistling a tune may be just the ticket.
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