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The Rotation: You Can't Trade for Chemistry, but You Also Can't Tell LeBron James That

Ben Wallace and LeBron James

The Rotation is a weekly study on the NBA by one of our All-Star voices. In rotation this week is Matt Watson.


When it became clear that Jason Kidd was angling for a way out of New Jersey, nobody campaigned harder for the disgruntled star than LeBron James. Coming from another superstar's mouth, these repeated pleas might sound surprising. Why alienate the core of last year's Eastern champs in search of a trade that was always a pipe dream?

At the very least, a Cavs-Kidd deal would require shipping out four or five Clevelanders just to match Kidd's salary, and that's assuming Danny Ferry had anyone New Jersey wanted. After a deal (predictably) wasn't reached, LeBron had alienated half of a locker room full of guys he'd labeled as disposable parts.

I'm guessing LeBron didn't care. For LBJ, the choice between talent upgrades (like the ones made by Boston, Detroit and Orlando) and building around the core of 2007's Finals team was hardly a choice at all.

Danny FerryNote that I stress this as James' choice, not the Cavs'. Given that Ferry's primary responsibility is to keep LeBron happy, it wasn't surprising to see him pulling all the strings to put together last Thursday's massive 11-player deal. Ferry proved he could do something pro-active by turning over 40% of the roster. And that may assuage the constant fear that LeBron will someday bolt the Rust Belt for a coastal market. For now.

But did Ferry improve the team's overall talent level? The computers say he did, and in Cleveland's first game with all the new pieces, the team sure looked damn good dismantling the Grizzlies.

But : 1) A post-trade energy bump was inevitable with everybody trying to make a good first impression, 2) Everybody looks like a world-beater against the Grizzlies, and 3) There's more to winning a title than putting talent on the floor.

Tony Parker, Manu Ginobili and Tim Duncan As evidence of the last point, LeBron was easily the most talented player in the 2007 NBA Finals, but his team couldn't win a single game against the Spurs, whose recipe for success isn't all that complicated: it starts with having an All-Star (or three) and adding guys that sustain team chemistry. I'll define chemistry here as whatever makes some teams greater (or less) than the sum of their parts.

Chemistry is hard to come by in Cleveland, where there's no confusing the hierarchy; having a player who's head and shoulders above his his GM will do that.

It'll be very difficult for the Cavs to learn how to play together between now and the end of the season (or whenever King James gets restless again), especially with Sasha Pavlovic and Daniel Gibson sidelined for another month.

Ben WallaceMore to the point, James has Ben Wallace, notoriously temperamental when taken for granted, to deal with. And there's no place in the NBA with sharper contrasts than the space just outside of #23's limelight. So will LeBron go out of his way to massage Big Ben's ego? Or will he resent the team's new highest-paid player for not caring enough to consistently produce?

Probably a little bit (too little) of both. I just don't see this ending well for the Cavaliers. In games and sound bites alike, LeBron is more accustomed to dismissing his teammates than catering to them, oblivious to the finer points of facilitating chemistry.

And while talent can overcome a lot, the Cavs still lack the firepower of the Celtics or Pistons, and they'll almost certainly have to go through both of those teams to get back to the Finals. After coming within four games of the title in 2007, the team's likely second- or third-round exit this year will be considered a monumental disappointment.

The city of Cleveland may enjoy waxing nostalgic over its many just-misses in sports history, but that instinct is utterly alien to James. It's safe to say this is not a guy who cries into his beer. Which brings up the last issue of missing chemistry -- between the gangly bald GM and the northern Ohio region on the one hand, and the would-be Billion Dollar Man who may have outgrown the Buckeye State on the other.

Ferry has to deliver on the tangibles of talent precisely because the Cavs can't offer much in the way of intangibles. Other franchises don't have that problem.

Jay-Z and LeBron James

LeBron Goes Global


Let's face it, LeBron James is already bigger than Ohio -- he's as recognizable on the streets of Shanghai as he is in his hometown of Akron, thanks to the marketing efforts of sponsors like Nike and Coca-Cola. In 2006, he talked about how going global would help him reach his goal of becoming the first billionaire athlete:
"I say all the time, and I tell my friends and teammates, that you have to go global,'' James told the Beacon-Journal. "In basketball and business.''

[...] "It is only going to help my business,'' James said. "Once I knew the [2006] world games were going to be in Japan, I knew I was going to be on board.''

James is so serious, he is taking Mandarin lessons with the hope of being able to speak it in [Olympic] interviews by 2008.
If he realizes that learning a new language will help him become more marketable, is moving to New York, the advertising capital of the world, that far of a stretch?
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