On the day that Brett Favre announced his retirement as Green Bay Packers quarterback, I wrote that we could expect an all-Favre, all the time approach from the sports media because media coverage more or less reflects what the fans want, and the fans love Favre.The latest example of how much the fans love Favre: Sports Illustrated announced that it was releasing a book called Brett Favre: The Tribute, and that book -- which won't even be available for another month -- is the No. 1 best seller on the Barnes & Noble list. The Big Lead writes that it's been atop the list all weekend.
Turning on ESPN or opening Sports Illustrated and complaining that there's too much coverage of Favre is kind of like taking a vacation to Alaska and complaining that it's too cold. Gushing about Favre is what the sports media do, and as long as Favre tribute books are best sellers, they won't stop.

Reader Comments (Page 1 of 1)
3-10-2008 @ 9:06AM
TD said...
The "media coverage reflects what the fans want" logic is crap. Not everyone wants to hear ESPN's 24 hr a day coverage of Brett Favre. It's not like the guy died, he just quit playing football. When the next steroid rumor comes out, they'll finally move on from it. Maybe.
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3-10-2008 @ 9:14AM
leslie shepherd's flock said...
"media coverage more or less reflects what the fans want"
like "Who's Now." That ruled!!
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4-01-2008 @ 10:47AM
Samantha Grace said...
The media always has and always will decide what is "news" unfortunately.
I haven't seen the new SI Brett Favre book, but I bought Brett Favre: A Packer Fan's Tribute by Tom Kertscher and it was fantastic! Lots of photos by Jim Biever and I hear they're publishing a final edition later this year.
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