Dallas Cowboys owner Jerry Jones has been outspoken in his belief that revenue from selling the name of the stadium should belong to the team that plays in the stadium, and not shared with the rest of the league. Maybe that's because he knows he's close to signing the most lucrative deal in the history of stadium naming rights. The Dallas Morning News reports that experts believe the Cowboys could get a deal that would pay them $20 million a year or more from the company that puts its name on the team's new stadium, which will open in 2009.
And which company might pay that kind of cash? The early favorites appear to be AT&T, Verizon and Exxon Mobil. After spending close to four decades playing in the simply and elegantly named Texas Stadium, it just sounds wrong to hear that the Cowboys play at "AT&T Stadium" or "Verizon Field" or "Exxon Mobil Park." But $20 million will be music to Jones' ears.
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Reader Comments ( Page 1 of 1)
1. The new stadium is going to be so awesome, I've always thought Jerry should find some way to sell the naming rights to himself (basically) and call it Dallas Cowboys Stadium. It is going to be a legendary place, why not name it after the team and get the extra exposure? In Jerry's mind, the Cowboys brand is as big and gold-plated as any other corporate name you could put on the facade.
Posted at 8:34AM on Mar 30th 2008 by Kustie the Klown
2. how about Facelift Stadium?
Posted at 8:40AM on Mar 30th 2008 by sal cunningham
3. There is nothing elegant about Texas Stadium... it is a dump.
$20 for stadium rights? Not bad for an organization filled with thugs and criminals. Possible candidates for naming rights:
Texas Department of Justice Park
Enron Stadium
WorldCom Field
Posted at 8:42AM on Mar 30th 2008 by Big Sam
4. WONDERFUL......EXXON AND THE OIL THUGS RAISE GAS PRICES THRU THE ROOF...AND THEY GOT $20 MILLION A YEAR TO SPEND ON A NAME ON A STADIUM...NO WONDER MUSLIMS HATE US. WE GOT OUR PRIORITIES ALL WRONG
Posted at 8:48AM on Mar 30th 2008 by dennis
5. WE GOT PEOPLE WHO HAVE DESEASES AND
HOMELESS IN THIS COUNTRY...AND SOME
JERKOFF COMPANY AND FREAK FOOTBALL
OWNER TLAK ABOUT SPENDING $20 MILLION
ON NAMING A STADIUM.......GOLD HELP
AMERICA
Posted at 8:50AM on Mar 30th 2008 by dennis
6. MDS wrote "elegantly named." He never said it was a fine place to go to watch a game.
I'm still hoping it at least ends up being Landry Field at ______ Stadium, with Verizon being my choice (as if I have one) to fill in the blank because it's a cooler sounding signifier than the others.
Posted at 8:58AM on Mar 30th 2008 by BlueStarDude
7. The new stadium is going to be a landmark stadium, home of the greatest franchise in sports history. Its seems like a step down to name it after some company that may go broke and/or change names in a few years, just name it " Home of the Dallas Cowboys".
Heck, name the parking lots after Exxon or AT&T.
Posted at 9:27AM on Mar 30th 2008 by ronniemjones
8. Big Sam Back again, I know you will be on the bandwagon when the Cowboys are winning Super Bowls.
It should be Tom Landry s Stadium.
Posted at 10:11AM on Mar 30th 2008 by jeff
9. "Big Sam Back again, I know you will be on the bandwagon when the Cowboys are winning Super Bowls."
Winning Super Bowls? They can't even win a single playoff game.
I know you guys enjoy living in the last millennium and believe that Irving has a great organization and team, but that's simply not the case. Skeletor Jones got lucky when he hired Jimmy Johnson and that luck has run out and you guys are now doomed to pull for a perennial loser. When you're ready to stop re-living those victories from decades gone by there are several other NFL organizations that operate with class and dignity that will gladly take you in as fans.
Posted at 10:23AM on Mar 30th 2008 by Big Sam
10. Jones is a sellout for the $$$$$, he'll never have enough...he looks so stupid when he cheerleads on the sidelines...a pathetic wannabe....By the way, the Steinbrenners have turned down all offers to name the new Yankee Stadium. They are making sure the name stays that way...I guess money really can't buy everything, that is if your name isn't Jerry Jones.
Posted at 11:06AM on Mar 30th 2008 by gimmethatone
11. Will the mods step in and delete dennis' stupid (and racist) comments?
Nope. Any nutball comment is fine, as long as it comes from a far-left perspective.
The FanHouse is a funny place like that. Heck, i wouldn't be surprised if THIS comment disappears.
Posted at 12:12PM on Mar 30th 2008 by Kustie the Klown
12. Big Sam.... You tell the true blue to stop livng in the past of our glory yet bring up the thugs and criminal past of the Boys that was also in the 90's... with the exception of Tank who brought some baggage with him who else is currently classed as a criminal? Your jealously and hate is just fuel for our fire...
Posted at 12:17PM on Mar 30th 2008 by Missdanik
13. If memory serves the Giants are going to have four or more sponsors for their naming rights (one for each corner of the stadium), so it's not like Jerry's the only sellout in the NFC East.
He should go with a Texas centric company for the naming rights. A few ideas:
Shiner Stadium
Lone Star Field
Dr. Pepper Stadium
Dairy Queen Park
Frito Lay Field (they are based in Plano)
Since the stadium is going to be the gaudiest tackiest facility ever built in America, the name should be just as tacky.
Posted at 3:37PM on Mar 30th 2008 by tdbrought
14. The Cowboys deserve their own television channel. There's just too much news coming out of Valley Ranch year-round. It's no wonder this is the most valuable sports franchise IN_THE_WORLD.
Posted at 4:02PM on Mar 30th 2008 by Tex Big Balls
15. You're a funny guy Tex. Dumb as a Texas Tunbleweed but a funny guy. LMFAO
Posted at 4:25PM on Mar 30th 2008 by Rick Vogt
16. Make that Texas Tumbleweed, dumbazz that I am.
Posted at 4:35PM on Mar 30th 2008 by Rick Vogt
17. if Big Sam ever got a stadium named after him, it would be called "Dumbass Stadium"
Posted at 5:03PM on Mar 30th 2008 by amart7
18. Can't go wrong with Halliburton Field.
Okay, maybe you can go wrong with that.
Posted at 6:56PM on Mar 30th 2008 by nickstoli
19. Dennis:
Please try using spell check!
Posted at 5:58AM on Mar 31st 2008 by Robert
20. Rick, Name a football organization more storied OR more popular then the Cowboys. Right, there isn't one. Your hate for the Cowboys is proof of it. Go back to your lam teams blog. Take Sam with you.
Posted at 10:35AM on Mar 31st 2008 by jeff