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ESPN NFL Draft Ratings Drop


NFL Commissioner Roger Goodell has said the decision to change the start time of the draft to later in the day on Saturday, and to cut the amount of time between picks, was an attempt to make the draft more appealing to fans.

Preliminary TV ratings suggest that it didn't work. From Sports Media Watch:
the final rating for the event was down only 3%. ESPN drew a 3.4 national rating with 5 million viewers for its coverage of the 2008 NFL Draft, down slightly from a 3.5 and 5.1 million in '07.

Ratings for the Draft remain the lowest in five years; the 3.4 rating is the lowest since the 2004 Draft drew a 3.1.
This is bad news for ESPN, but it could mean any number of things: It could mean there was less interest in the NFL draft this year than there had been in previous years. It could mean that increased interest in the NBA playoffs led sports fans to change the channel. It could mean that fans dislike the new format. It could mean that more fans are watching the draft on NFL Network (ratings for NFLN are not available).

But, one way or another, fewer people watched Chris Berman and Mel Kiper this year than in any of the last four drafts.

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