Finally, We Meet GEICO's Lauren Wallace

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Posted May 1st 2008 5:30PM by Geoffrey Miller
Filed under: NASCAR Media Watch, Nationwide Series

He'll put you in the wall, wreck your cart at the supermarket, and wreck your motorized boat. And he's easily one of the most-recognized drivers on NASCAR TV right now.

Yes, I'm talking about GEICO's newest pitch man who doesn't pitch the product at all, Lauren Wallace. First, for a video refresher:

I know that Lauren Wallace has made his way into my Top-5 driver list (who couldn't resist cheering for a driver that says "Lauren Wallace is made of lightning!") but unfortunately the Richmond Times-Dispatch has revealed that Lauren is just an actor. Sigh.

From the Times-Dispatch:

The toughest, coolest, most ruthlessly ambitious driver in motorsports was born in Richmond, resides in Chicago, doesn't have a driver's license and is more familiar with the nuances of Hamlet than those of Denny Hamlin.

Meet Lauren Wallace, the fictitious pre-adolescent pepperpot whose quest to replace distant cousin Mike Wallace behind the wheel of the No.7 GEICO Racing Camry is the premise for a series of popular and wickedly funny television commercials created for GEICO by the Richmond-based Martin Agency."

Amazingly, Lauren, er, I mean, Eddie Hefferman's favorite driver is none other Mike Wallace himself. The kid does a superb job with his role as nemesis to the driver of the No. 7 GEICO Nationwide car and I catch myself laughing at his commercials quite often.

Unfortunately, NASCAR's deal with Nationwide is forcing the GEICO sponsorship out of the sport after 2009, so Lauren Wallace will be no more. Enjoy it while we can, I suppose, because "when it comes to Mike Wallace, the story ends with me putting him in the wall".

Comments [10]
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Reader Comments ( Page 1 of 1)

1. Mike Wallace said this weekend this kid was his cousin from Chicago. I actually believed him.

Posted at 10:12PM on May 1st 2008 by Susan Ohio

2. Damn...damn...damn, next you'll be telling me that there's no Santa Claus. Doesn't work for me....

Posted at 12:31AM on May 2nd 2008 by Don Emerson

3. Hey Don,i tought all your posts got smoked up, but
gladly it's not so.2 of mine defenetely did and i think so 1 of yours in the KYLE BUSH FILE.Obviously
like usual me and you are the most targeted ones.
There are a couple other posters that got their posts sabotaged lately, actually i think they got flagged off and honestly they deserved.Their language was murder one; book him DANO. I.E. HAWAY 5/0 old TV show.
This lauren wallace,got me who he is. Never heard of.Obviously he is got to be one of the wallace bros. sons.Another one yet?......we hi, wehi.
Works for me.(your quote). Does not work for me,(my quote).

Posted at 2:35AM on May 2nd 2008 by crapbuster

4. annaanajoecrapbuster, who do you think you're kidding
with that multiname bs. Find yourself another hobby. You suck at this one.

Ron

Posted at 2:04PM on May 2nd 2008 by drgrcr601

5. who cares he supports a jap company until geico sponsors an american car we wont do buisness with them sayonara jap lover

Posted at 10:10PM on May 2nd 2008 by art

6. So much for not being provocated anymore Mr miller.
There it goes another one and this is the 3rd time i get bugged from him and i never responded until now.I just found the post (today april 3rd).He most not liked my anti KIM POSTS or me speaking up positively about his #1 enemy DON EMERSON.
WHICHEVER ONE,as i said before:I'M NOT GOD AND I CANNOT ALWAYS EXPOSE THE OTHER CHEAK. SORRY.
Have a nice day.(.... i replyed to him in a nice manner i hope).

Posted at 6:26PM on May 3rd 2008 by anzajoe

7. RON,I CAN SAY THE SAME ABOUT YOUR HOLOCOUSTED DRAG RACING edited show.That's right drag racing does not even reesemble a sport or real racing.FIND A REAL SPORT to practice and eitherway your name and last, will never make to the airwaves or TV screens.Goodby.

Posted at 6:31PM on May 3rd 2008 by anzaj

8. LOL

Ron

Posted at 9:24PM on May 3rd 2008 by drgrcr601

9. Thank God. I can't stand the kid or that limey gecko.

Posted at 10:38AM on May 4th 2008 by cparkdan

10. Drag racing is closer to a sport than you'll ever be. I'd love to see you do it.I can and still do.I suppose golf or tennis is a sport.Anyone that can hold on to 8000 HP at over 325 MPH is an athlete in all books.I don't care if I do sound like Lauren Wallace.

Posted at 4:53PM on May 6th 2008 by travis russell

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