FanHouse

Major League Baseball and the Impending Publicity Campaign of Doom


As you can see from the photo above, on May 22nd, the Braves are currently scheduled to play ... Harrison Ford?? As the kids would say, W.T.F. The Braves are actually playing the New York Mets, and as it turns out, there's a pic of Indy on the schedule for every single MLB team right now. On their official MLB produced site anyway.

Of course, that just happens to be the day Indiana Jones and the Kingdom of the Crystal Skull is released. But it's hard to believe that Major League Baseball is simply that enthused about this new Ford-Jones joint in order to let the world know for free. Rather, it would seem that we, the fans, are about to get immersed in another moneymaking scheme by baseball.

Check, for instance, what happens when you Google "Indiana Jones" and "MLB". The first thing you get is this link, which keeps crashing my browser because of some ridiculous automatically loading video, which is an MLB and Indiana Jones Sweepstakes entry.

Couple the contest with the huge Indiana Jones pictures on each team's schedule and it's not hard to imagine that in a few days, we be subjected to yet another MLB/movie promotional campaign designed to dull our senses.

One would think that Bud Selig learned his lesson already based on the negative fan reaction from fans during baseball's attempt to snare them in the web -- pardon the horrible pun -- of making money off movie studios. Of course, there are plenty of other times that Selig has failed to actually follow through on various actions that are good for baseball, so nothing about the Docta Jones promotion would surprise me.

Personally, I would prefer to see real bullwhips and machetes handed out to all kids 15 and under, but it's more likely that you will see the rotational ads behind home plate prominently featuring Indiana Jones ads. But hey! Here's a novel freaking idea. Give everyone who attends the game a coupon for 50% admission to the movie. Although that would probably be a) too fan friendly and b) not profitable enough. Baseball -- where caring happens.

H/T: SoSG
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