NBC to Charge $3 Million Per Super Bowl Ad

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Posted May 6th 2008 5:32PM by Michael David Smith
Filed under: NFL Media Watch, Super Bowl, TV and Movies

The Super Bowl isn't only the biggest day of the year in football, it's also the biggest day of the year in advertising. That has been true for a couple of decades, but at the Super Bowl next year, NBC is going to do something unprecedented: Charge $3 million for 30-second commercials.

The Wall Street Journal reports that by charging $3 million as a starting point for negotiations for the sale of 30-second commercial slots during the game, NBC is raising the price by 10%. Fox got $3 million from a couple advertisers for this year's Super Bowl, but the average price was about $2.7 million for 30-second ads.

NBC says this year's huge ratings mean that even though the economy is slowing down, companies will be willing to pay $100,000 a second for Super Bowl ad time. The NFL may be a recession-proof business.

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