The Word:

Why Doesn't Obama's Basketball Knowledge Help Him in Hoosier Country?


Barack Obama and Hillary Clinton have been fighting for the Democratic nomination for months now, but the primary results keep breaking down along the same demographic lines.

Currently, Obama and his Democratic rival Hillary Clinton are neck-and-neck in Indiana, a (perhaps the) basketball-crazed state full of the same sort of white, working-class voters that proved so difficult for Obama to court in Pennsylvania.

But do voters care if a candidate can ball? Obama's campaign clearly thinks so.

Which is why the senator spent the last week dribbling down courts in Hoosier and Tar Heel country, showing off the moves he learned in younger days. He played five-on-five in North Carolina with that state's beloved boys from UNC, and three-on-three with high school players in Fort Wayne, Indiana, in an event announced by former Indiana great Calbert Cheaney. Even before that, he accepted an invitation -- the same invitation was declined by the Clinton campaign -- to appear on Indianapolis sports talk radio, discussing IU hoopster Eric Gordon's decision to go pro with hosts Eddie White and Bob Kravitz.

White later gushed: "He dropped Eric Gordon's name like he was calling from the east side of Indianapolis! ... I'm going to vote for him." Does anyone other than appreciative radio hosts feel this way? Would Obama have been just as better served to spend those days talking to folks in diners?

I asked Marjorie Hershey, political science professor at Indiana University, who said that there's little direct evidence of how sports influence political campaigns. "Hoosiers do love their basketball," Hershey said. "I can see why images of Obama would contribute to their sense of him as a person."

But that's as far as she would go. Despite the long history of politicians using sports references to suggest authenticity, Hershey knew of no academic studies on the intersection of sports and electability.

Which seems weird. We can all agree that it would be nice if voters cared more about policy than personal issues, but they usually don't. Not when one botched sports reference follows a candidate around for a decade.

Still, If early predictions hold, neither basketball nor Tony Dungy's well wishes will likely be enough to put a candidate over the top in Hoosier country. Not until Bob Knight runs.

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