Clearly, Nobody at ESPN Ever Has Ever Seen "The 40-Year-Old Virgin" - FanHouse - AOL Sports Blog

Clearly, Nobody at ESPN Ever Has Ever Seen "The 40-Year-Old Virgin"

Posted May 8th 2008 11:00AM by David J. Warner
Filed under: Soccer, International Soccer, ESPN, Soccer Posts

I'm sure the marketing department at ESPN only saw cross-promotional gold here when they struck a deal with Coldplay to use music from their new album during the network's EURO 2008 coverage. Big European band. Biggest European sporting event of the year. Biggest sports network in America showing the games in HD. I'm sure they all thought it fit together nicely.

But we all know what's coming -- an endless stream of "You know how I know soccer's gay?" jokes. Let's not kid ourselves into thinking all the soccer-bashing lunkheads in this country will miss that movie reference so easily.

Nice going, ESPN. You're going to have to give Heather Mitts a ton of airtime next month to make up for this.

(H/T: We Are The Postmen)

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