We previously noted that ESPN had hired Hannah Storm to serve as a morning SportsCenter anchor, and now the Worldwide Leader has offered more details. ESPN has decided to cease its longstanding practice of re-running the previous night's SportsCenter all morning long and will now instead offer live broadcasts from 6 a.m. to 3 p.m. Monday through Friday.
Starting August 11 (which is the first Monday of the Summer Olympics), SportsCenter will be live throughout the morning. The nine-hour SportsCenter block will feature three teams of two anchors, with the early shows giving more of the scores and highlights and the later shows giving more analysis and commentary, plus whatever news has broken during the morning.
As a practical matter, what this means is that ESPN realizes that the reality of today's media environment is that people who want to know what happened in last night's game already know long before SportsCenter has been shown for the seventh time.
ESPN's new weekday program schedule is after the jump.
ESPN Weekday Programming, beginning August 11:
6 a.m.-3 p.m. ET: SportsCenter (live)
3-3:30 p.m. ET: Outside the Lines First Report
3:30-4 p.m. ET College Football Live
4-4:30 p.m. ET: NFL Live
4:30-5 p.m. ET: Rome Is Burning
5-5:30 p.m. ET: Around the Horn
5:30-6 p.m. ET: Pardon the Interruption
6-7:30 p.m. ET: SportsCenter (live)
ADVERTISEMENT
_thumbnail.jpg "NASCAR Cowboy Hats")
Reader Comments ( Page 1 of 1)
1. Great to hear ESPN hired Hannah Storm! Really looking forward to all she'll bring to the network!
Posted at 1:46PM on May 19th 2008 by DD