The Word:

Pre-Preakness Panel to Discuss Morals of Horse Racing and Euthanasia

Bob Costas is looking to guide the sports media with another panel/roundtable/forum/discussion group. Of course, this time around Costas -- who seems to do less and less actual media work so he can host more and more of these soirées -- will probably get less obscenity laden buzz words, but only because the panel is appearing on NBC.

A group of media members will be gathered to discuss the morality of horse racing and euthanization of the animals after their ability to race no longer serves their human overlords, amongst other very serious issues.
NBC received both praise and criticism for its conservative coverage of Eight Belles' death at the Kentucky Derby. Fresh off his sports media roundtable on blogs for HBO, Bob Costas will kick off the network's coverage of the Preakness Stakes (Saturday, 4:30-6:30 p.m. ET) with a panel discussion on the filly's catastrophic breakdown and other controversies surrounding Thoroughbred horse racing, says producer Sam Flood.

Among the guests: Churchill Downs veterinarian Larry Bramlage; Eight Belles trainer Larry Jones; NBC analyst Gary Stevens; and New York Times columnist William Rhoden, who blasted the sport of kings as 'only a couple of steps removed from animal fighting.'
But will the assembled deal with the monetary interests surrounding these animals everyone so suddenly cares about? Horse racing also makes too much money to ever get shut down, but then again, PETA generates too much money from these protests to see them end either.

The real bottom line here is that horse racing ranks low on any list of events that the average American would like to watch during his/her spare time. Yet murdered horses rank high on the list of topics people get excited about. NBC can fire up the denizens by pumping in a lot of controversy with adiscussion of whether horse racing is a legitimate sport, even as it protects its brand from the legions of Americans still mourning Eight Belles' very public death.

In the end, we will get an opinion about how horses die peacefully (Bramlage), one on how horses are treated humanely (Jones), an MSM guys trying to offend no one (Stevens) and a columnist railing about the injustice of it all (Rhoden). Nothing will change -- TV is a pretty bad medium for having the kind of discussion that foster real change -- but panelists and producers will be backslapping offset.

If all goes well, this should make for a dandy dress rehearsal for the inevitable response to accusations that NBC was utterly obsequious in its coverage of Beijing '08.

Reader Comments ( Page 1 of 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.

New Users

Current Users