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Jim Beam Helps Wrigley Field, NASCAR Style

Chicago's Wrigley Field has been known to have its fair share of Cubs fans that aren't exactly sober in the stands, so is it at all surprising that a NASCAR Sprint Cup race car sponsored by none other than Jim Beam is lining up to support the effort to save Wrigley's name?

Nah, just a little humorous.

Robby Gordon's No. 7 Jim Beam Dodge is helping out the cause during this Saturday night's LifeLock 400 at Chicagoland Speedway by running the "Save Our Ballpark's Name" web site on his hood. That site, www.saveourname.com, is running a petition of Chicago and otherwise baseball fans who want nothing more than for Wrigley Field to stay Wrigley field.

The baseball gem's name, built in 1916, has come under fire by owner Sam Zell. Zell, who owns Tribune Broadcasting wants to help eliminate the company's debt by selling off the naming rights to the field.

Gordon's hood comes on the heels of Jim Beam placing a new billboard near the stadium advocating the petition and the "Save Our Name" drive.

If nothing else, it's a good way for Gordon -- the other Gordon in NASCAR -- to pick up some fans this weekend as he competes in Chicago, where the NASCAR fan base isn't exactly huge.

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