We'll give human rights advocates three seconds before they hop on this story: the New York Yankees have
accepted a sponsorship deal with their first Chinese partner, the Yili Group, the largest dairy company in Asia. The business angle, courtesy of Yankees' President Randy Levine:
"We are very pleased to welcome Yili to the Yankees family as our first sponsor based in China. The Yankees have always been committed to international baseball and international business and China is very important to us. This agreement with Yili is yet another example of how far-reaching the Yankees brand has become and how dedicated we are to growing baseball, and the business of baseball, in China."
Yili Products will receive advertising exposure at Yankee Stadium and in the team program in the deal. The Yankees will receive piles of sweet cash in return for partnering with one of the official sponsors of the 2008 Beijing Olympic Games, a connection which brings in the genocide connection via Darfur.
Darfur: Brought to you in part by the People's Republic of China? China's already feeling pressure over its support of Sudan's government, the same government responsible for mass killings of non-Arab Muslims in the Sudanese state of Darfur. Human rights activists
have called for a boycott of the games in Beijing since China is the single largest investor in oil-rich Sudan and has actively lobbied against international sanctions for Sudan's actions in Darfur, claiming it would not interfere in the "internal affairs" of another country, even an economic partner openly committing atrocities against its own population.
The Yili Group, to be fair, has a good corporate reputation: by Chinese standards they treat their workers well, and aren't having Sudanese merchants slaughtered to make way for their line of snack crackers. Yet it's an example of the kind of issues the Beijing games will raise as corporations pour money into an event sponsored by a country that still practices forced labor, restricts speech by its citizens, and still has a gulag system for political prisoners.
The Yankees just agreed to do business with a company based in China, which makes them at the smallest of margins, an accomplice in Darfur. Then again, so is every American consumer who buys cheap lightbulbs at Target, or anything else made in China, for that matter.