
As a confirmed tech nerd, I like to count myself lucky to have become an adult in the kind of world that I only dreamed about as a child. In uplifting moments I'm grateful for all the awesome information technology that's transformed the world. Then again, in other small minded moments, I'm grateful for a lot of the mischief this same awesome technology has facilitated.
Case in point: Carey Price, Pension Plan Puppets and Hockey Reference.
All I'll say right now is that Hockey Reference, like its sister sites, allows individuals to sponsor pages with personalized messages. PPP, albeit with some help from its readers, decided it was time to strike in defense of Leafdom, with Montreal goalie Carey Price being the first target. When you get to his page, the sponsorship line now reads:
More Ken Dryden (Liberal leadership candidate) than Ken Dryden (1971 Conn Smythe Winner)Fresh off its foray into online hijinks, PPP is embarking on a long-term plan to buy up as many pages as possible to annoy fans of rival teams. Childish? Perhaps. But in terms of online marketing, it's sheer brilliance. I can't wait to see who might be next in line. In fact, if I was a less charitable man, I'd think that the folks at Hockey Reference might actually be behind this campaign. But that would just be naked speculation.
Now excuse me for a moment, I need to check out Cam Ward's page.
It's no secret that the 2007-08 NHL season didn't end the way New Jersey Devils goalie Martin Brodeur wanted it to. As if seeing his team flushed out of the playoffs in just five games wasn't enough, Brodeur also got to endure a public beatdown at the hands of winger Sean Avery. No, Avery never laid a glove on Brodeur. Instead, he did something far worse:
In Carolina yesterday, Hurricanes GM
For the five or six people who gave 
Every day from Monday to Saturday, 
The NHL didn't really get all that much of a bump from 
When the Chicago Blackhawks, a team that doesn't ooze offensive depth from its pores, 