It's hard to believe sometimes that it's only been four years since the Tampa Bay Lightning won the Stanley Cup.
The years since then have been rough on the Lightning and their fans. First off, it was anything but fair for the faithful in Tampa to have to wait a whole extra year before they got to scream their lungs out as the championship banner was raised to the rafters after the lockout.
But it's been all downhill since then, with salary cap considerations forcing painful changes to the lineup as the team fell in the standings. The coup de grace came just a few weeks ago as the team was forced to deal former Conn Smythe winner Brad Richards as the team missed the playoffs for the first time since 2002.
But help is on the way now that the Lightning have won the draft lottery and won the right to pick first in the 2008 NHL Entry Draft. But while everyone in the hockey world has known that Steve Stamkos was the presumptive #1 pick for some time now, getting that message out to a non-traditional market like Tampa can be something of a challenge.
The solution? The Lightning have gone viral.

The Tampa Bay Lightning had a 48.8-percent chance of winning the NHL Draft Lottery; yet given the year they've had, GM Jay Feaster told the St. Pete Times that there was "no way in hell" the Bolts would snag the top pick. Reverse psychology appears to work on Lady Luck, as 
Interesting story in the Tampa Bay Business Journal today (
After Andre Roy went bat-poop crazy during a game against the Flyers earlier this month, Tampa Bay general manager Jay Feaster announced 

When a Toronto newspaper runs a headlines that reads
So far, so good for Tampa Bay GM Jay Feaster and pending owner Oren Koules: Salary dumped, depth built and perhaps a goaltender found. The
Three Milburys. I don't like Richards on the Stars. It's an odd fit. But I think the Bolts have made a smart, economically sound move here for some depth and the kind of goalie they'd be in the market for this off-season anyway. Mike Smith on TSN: "It's mixed feelings ... in the long run, it's going to be best for me and my future in the NHL."