
EliteXC is the only American mixed martial arts organization with a deal to put its fights on free TV in prime time. But while landing on network television was a huge step forward for MMA, the results so far have been mixed.
The first show on CBS, on May 31, was a success in the ratings, but a disappointment to many hard-core MMA fans who thought the quality of the fighting was substandard. The second show, last Saturday, featured better fights in the cage but a decline in the ratings. And this week it was announced that Gary Shaw, who a few months ago was the public face of the company, has resigned.
So as EliteXC looks ahead to its third CBS show, on October 4, what direction is the organization going in? I interviewed Jeremy Lappen, EliteXC's head of fight operations, about EliteXC's past, its future, and its most popular fighters, Kimbo Slice and Gina Carano.