I agree with Michael Rome of Bloody Elbow, who calls it "kind of embarrassing to watch because it's so forced and unnatural." Have you ever seen Peyton Manning and Tom Brady promote a Colts-Patriots game by making a joint TV appearance to talk trash to each other?
I like the way UFC promoted last weekend's Georges St. Pierre - Jon Fitch fight, as two great athletes engaged in a spirited competition, not as a couple of dudes trading insults. The UFC has come a long way.
After the jump, watch the post-fight press conference, in which UFC President Dana White refers to Ortiz as "a good friend of mine" after the Couture-Ortiz fight. That White would say such positive things about Ortiz, (and that White has hair) shows how long ago this was.
On Saturday, fans of MMA will have a rare opportunity: They can watch the best fighter in the world on television without having to buy his bout on pay-per-view.


When heavyweight champion 