Beware of 'Damn Boots'
AOL
Posted: 2008-03-24 10:57:57
Johannes Leonardo is launching
Nomis Sports AG via the Right Boot Store, currently debuting in Berlin.
The store asks customers to stop buying into the hype surrounding the sports industry, and instead "ask your feet." And it does so across the road from the Adidas Originals store in the Berlin-Mitte district.
The Right Boot Store is based on the fact that the human body is the perfect mechanism to compare the quality of one boot against another. Customers can simply walk into the store, choose a Right Boot that fits, take it home at absolutely no cost and test it by wearing their current boot on their left foot.
If customers prefer the Nomis Right Boot after 2 weeks, Nomis will send them the matching left boot and the price of a regular pair.
The sector has also been plagued with reports over the past few years linking player footwear to blister, metatarsal and other foot-related injuries. Nomis aims to seize the opportunity by providing a comfortable, performance-based alternative.
Nomis was founded by Simon Skirrow, ex-VP at Adidas, where he was instrumental behind the launch of the most successful soccer boot launch - the ‘Predator’. Johannes Leonardo won the account in January ‘08 due to their extensive international and brand building experience, as well as their unique community building approach.
New York Red Bulls midfielder Claudio Reyna, rear, watches his son, Jack, kick a soccer ball before the start of a news conference at Saint Benedict's School in Newark, N.J., Wednesday, July 16, 2008, to announce Reyna's retirement from soccer. Reyna's retirement comes less than two seasons after the former U.S. national captain returned from Europe to join Major League Soccer. The New Jersey native, who turns 35 on Sunday, has been bothered by hamstring and back injuries this season. (AP Photo/Mike Derer)
AP
New York Red Bulls midfielder Claudio Reyna smiles at a news conference at Saint Benedict's School in Newark, N.J., Wednesday, July 16, 2008, to announce his retirement from soccer. Reyna's retirement comes less than two seasons after the former U.S. national captain returned from Europe to join Major League Soccer. The New Jersey native, who turns 35 on Sunday, has been bothered by hamstring and back injuries this season. (AP Photo/Mike Derer)
AP
New York Red Bulls midfielder Claudio Reyna appears at a news conference at Saint Benedict's School in Newark, N.J., Wednesday, July 16, 2008, to announce his retirement from soccer. Reyna's retirement comes less than two seasons after the former U.S. national captain returned from Europe to join Major League Soccer. The New Jersey native, who turns 35 on Sunday, has been bothered by hamstring and back injuries this season. (AP Photo/Mike Derer)
AP
Spanish soccer club Barcelona's President Joan Laporta (C), coach Pep Guardiola (R) and newly signed player Alexander Hleb hold the club's jersey during Helb's official presentation at Nou Camp stadium in Barcelona July 16, 2008. REUTERS/Gustau Nacarino (SPAIN)
Reuters
Spanish soccer club Barcelona's President Joan Laporta and newly signed player Alexander Hleb (L) hold a cartoon depiction of Helb during Helb's official presentation at Nou Camp stadium in Barcelona July 16, 2008. REUTERS/Gustau Nacarino (SPAIN)
Reuters
Spanish soccer club Barcelona's newly signed player Alexander Hleb listens to a question during his official presentation at Nou Camp stadium in Barcelona July 16, 2008. REUTERS/Gustau Nacarino (SPAIN)
Reuters
Spanish soccer club Barcelona's President Joan Laporta and newly signed player Alexander Hleb (L) hold a cartoon depiction of Helb during Helb's official presentation at Nou Camp stadium in Barcelona July 16, 2008. REUTERS/Gustau Nacarino (SPAIN)
Reuters
Spanish soccer club Barcelona's newly signed player Alexander Hleb arrives for his official presentation at Nou Camp stadium in Barcelona July 16, 2008. REUTERS/Gustau Nacarino (SPAIN)
Reuters
Spanish soccer club Barcelona's Thierry Henry listens during newly signed player Alexander Hleb's official presentation at Nou Camp stadium in Barcelona July 16, 2008. REUTERS/Gustau Nacarino (SPAIN)
Reuters
Former Formula One champion Michael Schumacher (front) fights for the ball with former Bundesliga player Ralf Weber during a charity soccer match in Darmstadt July 16, 2008. REUTERS/Alex Grimm (GERMANY)
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Nomis, is a relative newcomer on the soccer market, have been developing a range of high-end perfor- mance soccer boots since 2004 with an emphasis on patented technologies; NoMud, Wet&Dry Control, as well as other technical innovations, Stik technology and a Redesigned Stud System.
The Nomis Glove received the best boot award by Soccer International magazine in ’06, after receiving a perfect score in the ‘Touch/Feel’, ‘Stability/Maneuverability’, ‘Value for Money’ and ‘Aesthetics’ categories. Closely followed by the Nomis Spark boot in 2nd place. Both boots beat rivals Adidas, Nike, Puma, Reebok and Umbro.
Nomis boots have been worn in the both the recent Soccer and Rugby World Cups and has secured distribution in Australia, New Zealand, The United Kingdom & Ireland, Scandinavia, Germany, Spain and the UAE - with a US launch imminent.
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2008-03-19 23:54:23
