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          Stewart Milking Media for All Its Worth

          By MONTE DUTTON,
          AOL
          Posted: 2008-04-28 17:19:41
          Filed Under: NASCAR
          Sports Commentary

          TALLADEGA, Ala. -- Supposedly, NASCAR has entered the age of free agency. A year ago the sweepstakes winner was Dale Earnhardt Jr. The process has evolved to the point where Tony Stewart, who isn't contractually available until the 2010 season, has willingly placed himself in the spotlight.


          But stock-car racing has never had a reserve clause. It has never had a working agreement between its drivers and teams. The age of NASCAR free agency began in 1947, just like NASCAR. The difference is that deals once bound by a handshake are now brokered by agents, sealed by contracts and analyzed by the media. What would be more accurate is labeling this the age of media frenzy.

          Stewart's situation is turning into a process defined by exposure, not negotiation. The two-time champion, who hasn't always been in love with his own image being shaped and defined by cameras and tape recorders, might as well have been Regis Philbin or Dr. Phil. He held a month's worth of press conferences within the span of a single Talladega Superspeedway weekend.

          To his credit, Stewart showed no signs of distraction. He won the Nationwide Series race, qualified on the front row and led the most laps in the weekend's Sprint Cup race. Things on the track didn't work out, but it was no fault of Stewart's. A blown tire put his orange-and-black Toyota in the turn-two wall. After pit-road repairs, Stewart had recovered and was mounting a late charge when the No. 20 sped into a hole full of quicksand. A huge crash enveloped him and five others on the 174th lap of the race won by teammate Kyle Busch.

          Wrong place, wrong time. It wasn't his day.

          It was, however, Stewart's weekend. Apparently frustrated by the slow movement in contract negotiations with his team, Joe Gibbs Racing, word leaked out that Stewart might entertain offers elsewhere. It was pretty obvious that Stewart didn't mind the rumors. If he had, Stewart undoubtedly would have been surly and confrontational.

          He made all the right moves. Rather than saying outright that he would fulfill the remaining two seasons (counting this one) of his contract with JGR, Stewart said that he hadn't asked to be released from it. Stewart said he had entertained offers and been "humbled" by what he had heard.

          This was the charming Stewart, the self-deprecating Tony. He said he wasn't overly worried about growing old because his age in terms of maturity had been frozen at 12. Repeatedly he used the phrase "in all honesty." He said "we" over and over when grammar would seem to suggest the use of "I."

          "This happened the last time that Joe Gibbs talked about renewing my contract," he said, "and it got out in the media, and the next thing that happened was other car owners and organizations started calling and courting us, so to speak. It's happening again this year. There are just a couple organizations that have thrown an extra twist into it that's a little different than what we've seen in the past.

          "It's not that we're looking to leave. There's nothing wrong. Nothing's broke; nothing needs to be fixed. There are three great teams at Joe Gibbs Racing that are in the top 10 in the points. We've got two teammates we're working great with, and we've never had this chemistry at JGR. Everything is really good where we're at right now. I think we'd be stupid to not look at what's being offered. It doesn't cost a dime to listen, so we're definitely interested in some of the offers that have come across."


          "Tell it like it is" Tony could have headed up a diplomatic mission. Certain adjectives were being used to describe Stewart -- smooth, polished, tactful -- for the first time.

          Joe Gibbs himself joined son and team president J.D. Gibbs in a belated attempt to match Stewart sweet nothing for sweet nothing. "We think we've got a great future for him and for our race team," said the Hall of Fame football coach, and Stewart didn't dispute that notion in the least. Joe Gibbs said it had been "a great ride, and hopefully it will continue in the future."

          Taken in total, neither Stewart nor his employer said a whole lot. And Stewart didn't sound at all like a 12-year-old. What Stewart sounded like was Dale Earnhardt Jr. a year earlier.

          At almost precisely this point in the 2007 season, Earnhardt had been keeping all options open in the same manner and style. That process ended with Earnhardt moving from his family team, Dale Earnhardt Inc. (DEI), to Hendrick Motorsports, which wasn't only his best option but the best option imaginable.

          Hmm. Wonder if the two have talked.

          Jeff Gordon, who is almost defined by personality traits Stewart has often lacked, watched from afar with admiration.

          "I'm pretty confident Tony is going to get what he wants," Gordon said, smiling.

          Unanswered amid talk of ownership, manufacturer switches and future success was the only question that really matters.

          What, exactly, does Tony Stewart want?

          IN THE STEWART MIX

          -- Haas CNC Racing reportedly has offered Stewart a 50 percent share of ownership. That team, with two cars, hasn't produced a top-10 finish this year. There's a remarkable similarity with Earnhardt entertaining offers a year ago from Bobby Ginn, whose team wasn't even in business anymore (it "merged" with DEI) a couple of months later. Another similarity is the overwhelming likelihood that Stewart, like Earnhardt, can do better.

          -- Racing doesn't have a draft, but if it did, JGR would have secured the No. 1 pick. Joey Logano, who becomes eligible for competition when he turns 18 next month, is the brightest star on the horizon. He might be ready for Sprint Cup in 2010, which is a major reason why J.D. Gibbs wants Stewart in the fold for the length of his contract.

          -- The acquisition of Stewart would shore up Rick Hendrick's four-car team. This can't be comforting to Casey Mears.

          -- Richard Childress Racing is adding a fourth team next year. Two teams have three drivers in the current top 10. JGR is one. RCR is the other.

          -- General Motors wasn't happy when Toyota wooed JGR away. Stewart owns open-wheel (sprint and midget) teams carrying sponsorship from Chevrolet. Retrieving Toyota's most accomplished, and reluctant, driver would play well in GM's corporate boardrooms, not to mention its dealerships.

          2008 AOL LLC. All Rights Reserved.
          2008-04-28 12:48:08


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          Recent Comments

          1 - 10 of 41
          41 comments

          hotcarengine 07:02:19 PM May 07 2008

          I just had a feeling that when winston left everything would go to the dogs.It's all about money from now on,I hate to say.Think about it.

          rbrtshlf9 07:46:41 PM May 06 2008

          KYLE BUSH NEEDS TO REMEMBER THAT HE IS NOT THE ONLY DRIVER ON THE TRACK. HE STUCK HIS FACE INTO STEVEN WALLACES CAR AFTER THE BUSH RACE. RUSTY HAD JUST GOT THROUGH TALKING ABOUT HOW HE WAS GOOD AT THE WAY HE WAS RACING WIDE OPEN. I BET HE WON'T DO IT AGAIN.

          mchfoun 09:50:15 PM May 05 2008

          If Kyle Petty, or Stewart had a scrotum they'd whuup ass on Denise Hamlin and Kylee Busch....put on the 16 ounce Everlasts and get in the ring (for charity-wink wink). Both Hamlin and Busch, have put shi-it on them and got away with it......Boycott Pedigree and FedEx, FedEx Ground. Thanks Dutton, you were right-on-the-mark-with this piece.

          mchfoun 09:40:27 PM May 05 2008

          Why was Toyota allowed to come in in the first place, hell, there was more than enough money? And, I think they should be kicked out for interfering with the 'flow of nascar-styled racing.' Seems, everyone of them is bent on queering things up; They did it in baseball when they came in and bought majority interest of teams now they'll be tip-toeing through the tulips with Brian boy-son Flance....aw soo we go lacing.....oh no number 18, go clunch, clash and burn...Can I wave yarrow frag?

          reemom 01:49:03 AM May 05 2008

          Pee Wee Busch can't clean the grits off Tony's plate.

          frechettex 06:54:37 PM May 02 2008

          SMOKE <<<<<<<<< GET OUT OF THAT TOYOTA >>> BACK INTO THAT CHEVY > <<<< THATS WHERE YOUR RACING HEART IS !!!

          jtrjr3 02:59:15 PM May 02 2008

          tony should drive 4 m.waltrip then you would have a thief liar and 2 loud mouths

          mchfoun 02:48:55 PM May 02 2008

          Well, with his sponsor, Home Depot feeling the financial crunch and closing stores in Atlanta and other places Tony, may be just blowin' smoke.......(no pun intended)

          mmdmezzy 08:58:48 AM May 02 2008

          I alsoi think Tony is NASCARS biggest whiner .

          mmdmezzy 08:55:18 AM May 02 2008

          If Tony wants to leave , then I think JGR should make him pay his way out of his contract and tell him not to let the door hit him in the BUTT as he leaves .

          1 - 10 of 41
          41 comments

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